Chick-fil-A Ooltewah
I started working at
Chick-fil-A in July of 2019. In February 2020, the store offered me the opportunity to assist in managing their Facebook and Instagram pages. I began curating images and strategizing ways, using the power of social media, to encourage guests to visit our franchise location. During the COVID-19 quarantine, I developed several interactive posts for guests to enjoy.
Lee Campus Choir
During my tenure at Lee, I was a member of the choral ensemble Campus Choir. As a junior, I was chosen to manage the group’s social media. Utilizing the strategies I had developed while working with Mayfield Dairy, I helped Campus Choir find its voice in the social world. Impressed by my accomplishments during my junior year, the choir directors asked me to become the group’s first official Social Media Coordinator. In this role, I introduced the choir to Facebook Live, where a video of us singing on our plane ride to the British Virgin Islands went viral. Inside Edition and ABC News stations across the United States featured our video and conducted interviews with us. I also took on the challenge of creating graphics with Canva to announce Campus Choir events. I held this position until January of 2017.
Lee
University
In August of 2016, I was selected to join Lee University's first-ever student social media team. I was responsible for social engagement on Lee’s various social channels. In addition, I composed a variety of Tweets for the school. Utilizing Sprout Social, I created Twitter campaigns for several university events, including Lee Day, Lee U Homecoming, and Lee U’s basketball game on ESPN 3.
Photo: Lee University
Mayfield Dairy
During my internship with Social Lion, I was a member of the social management team for Mayfield Dairy, a Tennessee-based family dairy with a market in the Southeast. Collaborating with my team members, we revamped the content structure of Mayfield's Instagram. My responsibilities included managing the page, crafting content for posts, and working to increase their following. I dedicated numerous hours to searching for unique, quality followers on Instagram, sifting through pages of other regional companies, and reviewing the follower lists of engaged Mayfield followers to identify consumers who aligned with the dairy's target audience. Over the course of five months, I successfully increased Mayfield's followers from 300 to over 3,000. My ultimate goal was to position the page for organic growth, establishing a recognized presence in the Instagram community.
